Les Franciscaines de Deauville is a hybrid, open-ended cultural space that houses a museum, an auditorium, a collection of André Hambourg’s artworks, thematic photographic exhibitions, and a reading and documentation space. Founded as a place for meeting and sharing, Les Franciscaines is a significant cultural and urban living project taken on by the city of Deauville in the heart of Normandy, France.
Verlag and Cera Stencil were selected as the accompanying typefaces. Verlag is a direct extension of the architectural style used in the brand’s logotype. Its style echoes the Bauhaus in a less geometric, more refined way. Cera Stencilwas originally chosen for the stencil signage application. It functions well with Verlag and is also used in publications to create hierarchy in drop caps and pull quotes.