The 52nd edition of Club des DA (The French advertising and graphic design award) celebrates top creativity in advertising awards. Designers Charlie Le Maignan, Bettina Comte and Lucas Domingues joined forces to create a unique, bright and bold identity where the message becomes the visual. By creating video loops, they imagined a 100% sharable digital identity. The eloquent result is tailored for social media and screens.
Not surprisingly for an award dedicated to French creatives, they used a selection of fonts born of French designers. Bureau Brut’s Dr (released by Production Type), was inherited from the past years identity of the award by Studio Jumbo, and embodies most of the non-animated information. The variable version of Jérémy Landes’ NaN Jaune is used to full extent as a constantly moving illustrative object.
See the full case study with HD videos on their Behance page.