Brainz Disruptive prepared the new online presentation according to the brand manual created by DesignStudio, a prestigious studio from London. However, digital elements were missing and needed to be done separately. Jan Patawa, the author of the design and creative director, describes it as follows:
We wanted the new identity to work flawlessly in a digital environment. It is perfectly designed and smartly reflects the essence of LIVESPORT – technology and sport. Our goal was to make a clever redo that would work in digital conditions. The client believed in our skills from the beginning of our cooperation and gave us creative freedom. Thanks to that we were able to create a modular system that is flexible and is also suitable for using and fostering other future projects.
The new website was created during a few weeks. The project team consisted of Creative Director Jan Patawa, Project Manager Adam Mlýnek, IT Development Coordinator Branislav Onderišin, Developers Ladislav Durchánek, Jiří Váňa and Lead Developer Ladislav Janeček.