This handout was produced in summer/autumn 1964 to promote the United States presidential campaign of Barry Goldwater, arguing that Goldwater could combat communism and listing countries which had become communist dictatorships in the previous quarter-century. I’m not clear whether the organisation which prepared this image, “Minnesota Citizens for Goldwater-Miller”, was part of the official Goldwater campaign. The map is credited to Robert G. Ridgway of Minneapolis, and an R. D. Ridgway at a residential address is the contact for reprints. According to directories Mr. Ridgway seems to have owned a local construction firm.
The serif is Tribune News, a rational serif in the style of Linotype’s Legibility Group and the Century family. Even more here several distinctive, odd character widths in the italic suggest a constrained spacing system, especially the very narrow h n u. The roman is much better.
Incidentally, an odd characteristic of the Varityper specimen is large headings which often seem very different to the body text, more crisply printed, better spaced and almost different typefaces altogether. These were presumably printed using their headline-setting phototypesetting system, given that the specimen claims that “all type in this book was composed on VariTyper equipment.” I don’t have a specimen of these faces. Futura Bold or a copy is also used for the largest heading. Varityper did have a clone on their typewriting system but it’s much more condensed, so could this have been phototype, or metal type? The specimen’s heading does look the same as Futura Bold. Ralf Hermann has a video showing the very similar Berthold ‹diatype› machine if you want to get the general idea of how these first-generation phototypesetting machines worked. It looks like the headine repertoire was different to the typewriter face list, because for some faces the heading doesn’t match the text face or just defaults to Times New Roman.
Richard Polt quotes a very knowledgeable message from a former employee: “One of VariTyper’s favorite selling points was their interchangeable type. You could have two fonts in the anvil at a time and could rapidly change a font if you chose.” A striking thing about the document is how it switches from serif to sans for emphasis frequently; the sans is often only used in all-caps in these sections. Two weights of the sans-serif are used for the table. Polt’s correspondent also writes that Varityper’s system was overtaken rapidly by the better-known IBM Composer in the late 1960s and notes the spacing characteristics.