Situated at the corner of Hurontario Street and Fairview Road East in Mississauga’s city centre, a contemporary community will take shape. Developed by Edenshaw with a design by Core Architects and Cecconi Simone, Alba will rise 32 storeys above the bustling downtown intersection – its fluid, curvilinear form offering sweeping views of its surroundings. With a reputation for sustainable and innovative building practices, Edenshaw is one of Canada’s most trusted and progressive boutique residential developers, and Alba is their newest addition to Mississauga’s residential landscape.
Engaged by Edenshaw and inspired by the undulating curvature of the architecture, Vanderbrand developed a contemporary brand identity and comprehensive launch campaign that would establish Alba not only as a desirable address within Mississauga, but as a distinct place in the world.
Set in loosely spaced uppercase, the logo features Whyte Inktrap’sstriking ink traps, resulting in a distinct visual motif. Conceived with reference to the flexibility of the building’s undulating envelope, the logo can be pulled apart and rearranged to create new and abstracted iterations. Whyte, with smooth and sharp transitions, contrasting with the inktrap style, is used for body copy. Both Whyte and Whyte Inktrap are available from Dinamo. Headers and captions are set in Ekstra by Good Type Foundry.