Who defines our daily dress code? Who decides how our close future will look like? Which role should I play in society? These are just a few of the presented questions in Invisibles, an editorial piece made as student project at EASD Pedro Almodóvar. It makes gender stereotypes preconceptions visible to break them into a critical, social and didactical analysis. In essence all these concepts are perpetuated realities.
The main concept was to visualize the problems that comes from gender role definitions during a journey through the different stages of life. In a didactical way, along this piece designed with different die-cuts the reader will deconstruct reality into divided images as the result of the usage of the collage technique. Invisibles is a limited edition with various sizes, printed on demand in black only. The absence of color and its rich typographic language using exclusively Fixture (including its compressed Ultra styles) gives this piece an adequate look for the extraordinary harsh critique of its main message.
This project was awarded during the 2020 edition of the Laus Awards, receiving a Bronze award in the “entire book” category. Graphic design, creative and art direction by Lara MM and A Lajara.