Elouera
Contributed by Daniel Ioannou on Oct 26th, 2021. Artwork published in
October 2021
.
Daniel Ioannou, Matthew Wong. License: All Rights Reserved.
Nestled humbly on the corner of two suburban streets just meters from Sydney’s beach, Elouera is a local gem with a laidback vibe, great coffee, and those quintessential beach-side eats.
Embracing the name’s indigenous origin and meaning “a pleasant place”, the new identity, simplified name, and tone of voice center around all things pleasantly local.
The font in use is a customized version of National 2 Compressed by Klim Type Foundry. Illustration by Matthew Wong.
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