The online presence of effektkommunikation was developed by OVAU Agile Design Studio who are based in Düsseldorf and specialize in branding. Sjoerd Verbeek contributed the illustrations. Making a typographic impact in dark blue on a light green background is Ika Black, the second most powerful of the nine weights in the Ika family which was designed by the Hamburg type designer Jörg Hemker. Ika Light is used for the small text like intros and body copy.
Ikais the right choice for effektkommunikation, as just like the marketing agency itself, the typeface exudes clarity, simplicity and transparency. It draws its matter-of-fact impression in equal parts from humanistic, constructed and geometric influences. With clear, open and balanced forms and a perfectly balanced gray value, Ika proves to be a highly legible typeface.