“It’s All in the Lens.” ad by Gundlach Optical Co. Contributed by Alex Alex on Nov 1st, 2021. Artwork published in circa 1900. Photo: Alex Alex. License: All Rights Reserved. A typical use of Crayonette for titling, combined with Plymouth featuring several of its fancy alternates. “Send for Catalogue” appears to be in Bookman (see also its precursor Old Style Antique No. 7). This ad from the early 1900s by Rochester-based Gundlach Optical Co. showcases the accomplishments of their Korona Long Focus Cycle Camera and the Turner-Reich Convertible Anastigmat Lens. The exemplary photograph depicts a street scene in Rochester, New York, with the General E.S. Otis Arch in the center. Typefaces Formats Advertising (1421) Topics Product (1010) Architecture (885) Designers/Agencies unknown (2198) Tagged withGundlach Optical Co. (1)Otis Arch (1)newspaper ads (52)photography (580)cameras (17)1900s (62)black and white (1483)borders and rules (672)alternate glyphs (764)slogans/claims (65)quotes (299) Artwork location United States (6458) New York (149) Rochester (13) Post a comment Name Email – will not be published Website Your response Submit Comment More Crayonette in use TaxMaxc. 2009Jeroen KlaverContributed by Florian Hardwig Staff Pick Boutique La Perle, Berlinc. 1987unknownContributed by Florian Hardwig Pharoah Sanders – Jewels Of Thought album art1970George WhitemanContributed by Stephen Coles Sponsor More in Product Pustefix wordmarkc. 1980unknownContributed by Florian Hardwig Narva Partylicht (1977 and 1987)c. 1977Contributed by Florian Hardwig Tomy Blip / World Tennis / Blip-o-mat1977unknownContributed by Stephen Coles Blog Obie’s Worms2018R&G StrategicContributed by Liz Gosselin More in Advertising Big Bang Beans2014unknownPhoto(s) by ed on Flickr. Kleenex ad: “Bless you!”c. 1990unknownContributed by Stephen Coles Ads for sparkling wines by Matheus Müller1906Photo(s) by altpapiersammler on Flickr. Erga-Stahlmöbel ad1929unknownContributed by Stephen Coles More Fonts In Use Braun RT 201961Dieter RamsBraunContributed by Stephen Coles Staff Pick Météorites. Entre ciel et terre2017Fanette MellierContributed by 205TF Staff Pick Invisible Life / A Vida Invisível (2019) movie posters and trailer2019unknownContributed by Jan Charvát Staff Pick Château des Arras: l’empreinte d’une famille2019Martin LavielleNono AmpuyContributed by Martin LAVIELLE Staff Pick