“It’s All in the Lens.” ad by Gundlach Optical Co. Contributed by Alex Alex on Nov 1st, 2021. Artwork published in circa 1900. Photo: Alex Alex. License: All Rights Reserved. A typical use of Crayonette for titling, combined with Plymouth featuring several of its fancy alternates. “Send for Catalogue” appears to be in Bookman (see also its precursor Old Style Antique No. 7). This ad from the early 1900s by Rochester-based Gundlach Optical Co. showcases the accomplishments of their Korona Long Focus Cycle Camera and the Turner-Reich Convertible Anastigmat Lens. The exemplary photograph depicts a street scene in Rochester, New York, with the General E.S. Otis Arch in the center. Typefaces Formats Advertising (1599) Topics Product (1294) Architecture (1023) Designers/Agencies unknown (2754) Tagged withGundlach Optical Co. (1)Otis Arch (1)newspaper ads (58)photography (703)cameras (18)1900s (73)black and white (1650)borders and rules (808)alternate glyphs (935)slogans/claims (84)quotes (366) Artwork location United States (7461) New York State (148) Rochester (17) Post a comment Name Email – will not be published Website Your response Submit Comment More Crayonette in use Wilbur De Paris & His New New Orleans Jazz – That’s A Plenty album art1959Marvin IsraelContributed by Florian Hardwig Music from BBC Children’s Programmes album art1975BBCContributed by Jorge Iván Moreno Majul Staff Pick A Night in the Tropics/ Latin-American Symphonette album art1963unknownPhoto(s) by Bart Solenthaler on Flickr. Sponsor More in Product Great Earth brandingc. 2021Nenne OumaCa/BomContributed by Kontour Currys C60 and C90 cassettesc. 1980unknownContributed by Florian Hardwig nHousec. 2017White Bear StudioContributed by Jamie Quantrill RETTIFICA DUE B2010Riccardo AnelliContributed by Riccardo Anelli More in Advertising LEGO ads (1980–82)1980Contributed by Tânia Raposo Staff Pick It’s Alive and It’s Alive 2 movie posters1974Contributed by Nick Sherman The Moment of Truth event2014unknownContributed by Stephen Coles Staff Pick Aurora Powerslicks adsc. 1970Contributed by Stephen Coles More Fonts In Use “Ones to Watch” series, It’s Nice That2019It’s Nice ThatAlva SkogContributed by Production Type Staff Pick Burglar series by Lawrence Block, Random Housec. 1977Emanuel SchongutRichard AdelsonContributed by Florian Hardwig Staff Pick Le Livre des Vrai / Faux by Gérard Dhôtel and Benoît Perroud2012l’ImprimanteLoïc BoyerContributed by Florian Hardwig Staff Pick Sorayama monograph2016unknownContributed by Nathan Prost Staff Pick