Bau Mich Auf 2021
Bau Mich Auf (“Build Me Up”) is an electronic music festival at Schloss Broock in Alt Tellin, two hours north of Berlin. The first edition took place in September 2021. Yosh Schreiner and Tim Lindacher of Live From Earth made pre-release use of ABC Gravity for the event’s identity.
In an article for It’s Nice That, Ruby Boddington took a closer look at the “humorous, almost naive” identity:
Initially, the pair took inspiration from the location of the festival; “a construction site on the grounds of an old castle that is currently being renovated,” which is “surrounded by a lot of greenery,” Yosh tells us. With such an extraordinary location, “the aim was also to be a bit out of the ordinary in terms of design,” he continues. Then, they turned to the festival’s name, which Yosh explains is “to be understood as a humorous cry for help from the collapsing castle building, which will then be brought back to life as a festival site.” Taking this name literally, the pair looked for ways to incorporate the concept of renovation or restoration into the identity and explored graphic interpretations of scaffolding even though “they seemed very technical and rigid.” At a certain point, they landed on the idea of giving each artist a personal representation within the visuals, “so Yosh started to build unique blocks for every artist,” Tim says. […]
Typographically, the pair made use of Dinamo’s Gravity, describing how the font “fits like a glove” due to being variable but also particularly apt for the multimedia design of a visual identity, without becoming boring or repetitive. “It also contains a tonne of alternative glyphs and a feature that allows some of the letters to bounce off the baseline or hang from the top,” Yosh details. […]
The posters for the festival are a key aspect of the identity and are where we really get to see the system the designers created in action. In one, the blocks stack precariously on top of each other from the bottom of the frame to the top. On the other, they coalesce on the baseline, as if that same tower has collapsed. […]
Read the full article on It’s Nice That.
