Cornelia Ibbetson is a photographer from Salzburg, Austria. Her focus is on portrait and wedding photography. Together with designer Pamela Ruhe, she redesigned her corporate identity including the logo, website and business stationery.
They chose the Ardena typeface from Julien Fincker to be her corporate font. While neutral and clear at first glance, Ardena can be characterized as both pleasant and confident due to its open, rounded forms and vertical terminals. Ardena was the right choice because these characteristics fit perfect to Cornelia’s personality.