A beautiful collaboration between Zhenya Rynzhuk and the GoDaddy Team to design a new website for tennis champion Naomi Osaka, using Lausanne (designed by Nizar Kazan) throughout. The condensed sans used for the “Naomi” logo is probably custom. The typeface used for setting Naomi Osaka’s name in Japanese (大坂 なおみ) is Noto Sans.
Named by Time magazine as one of the “100 Most Influential People” as well as “Sportsperson of the year” by Sports Illustrated, Naomi is a great example of a masterful tennis player with clear convictions and a multifaceted perspective aiming to inspire youth and fight social inequity. What’s more, she has also become the first tennis player to light the Olympic cauldron.
The goal of the project was to come up with a fresh perspective on how a modern website of a legendary sportsperson should look as well as to portray all Naomi’s achievements, collaborations, and social initiatives.