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Mattiel – Georgia Gothic album campaign

Contributed by David Jonathan Ross on Nov 26th, 2021. Artwork published in
November 2021
.
    Picture disc design with screenprinted PVC sleeve, front.
    Mattiel Brown. License: All Rights Reserved.

    Picture disc design with screenprinted PVC sleeve, front.

    Georgia Gothic is the latest album by Atlanta, Georgia-based musician and designer Mattiel.

    Mattiel also designed the eye-catching album art for the release, which features the title set in Clavichord (artfully thickened with an outline), artist’s name set in Ogg’s expressive Italic, with track names and supporting text in Plaak Extra Condensed (The small type and fine print are set in various versions of Helvetica.)

    For the picture disc version, the type is screen printed on a clear PVC sleeve. This sits on top of the striking photo taken by photographer Jason Travis, which is printed directly on the disc. In other versions, such as the Hot Red vinyl, all of the type moves to the back cover where it is set against an arboreal backdrop that relates to the photo on the front.

    This design system is carried through to the Risograph-printed liner notes (printed by Risolve), website, and tour poster.

    My typeface Clavichord is not a design that sees a ton of use, so it is especially gratifying to see it appear in a design with devilish details that reverberate against the typeface so perfectly. The video for the single “Jeff Goldblum” is already up, and that was enough to get me to pre-order a copy!

    Picture disc design with screenprinted PVC sleeve, back.
    Mattiel Brown. License: All Rights Reserved.

    Picture disc design with screenprinted PVC sleeve, back.

    Hot Red vinyl, front and back
    Mattiel Brown. License: All Rights Reserved.

    Hot Red vinyl, front and back

    Risograph-printed lyric book, cover
    Mattiel Brown. License: All Rights Reserved.

    Risograph-printed lyric book, cover

    Risograph-printed lyric book, interior
    Mattiel Brown. License: All Rights Reserved.

    Risograph-printed lyric book, interior

    Website
    Source: mattiel.com Mattiel Brown. License: All Rights Reserved.

    Website

    “Jeff Goldblum” single artwork
    Mattiel Brown. License: All Rights Reserved.

    “Jeff Goldblum” single artwork

    Typefaces

    • Clavichord
    • Ogg
    • Plaak
    • Helvetica
    • Helvetica Condensed
    • Apple Chancery

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