An independent archive of typography.
to participate.
Topics
Formats
Typefaces

Shazam logo (2012–)

Contributed by Darden Studio on Jan 26th, 2022. Artwork published in
January 2012
.
    Black-on-white version
    Shazam. License: All Rights Reserved.

    Black-on-white version

    Omnes is the typeface used for the Shazam logo.

    Originally launched in 2002 and owned by Apple since 2018, Shazam is an app that can identify music and other audio. By 2011, it had become the most downloaded iOS app of all time. It was then that the Brand Union was commissioned to develop a new visual identity. Designer Dana Killinger collaborated with Sam Becker, overseen by Wally Krantz who was Worldwide Creative Director at the time. They chose Omnes Bold, but used it with a twist: the wordmark mixes capitals with lowercase a’s brought to the same height.

    The new look was unveiled in January 2012. This means that the logo featuring Omnes turned ten years this month – happy anniversary!

    The Shazam logo as introduced in 2012
    Source: www.danakillinger.com Dana Killinger / The Brand Union. License: All Rights Reserved.

    The Shazam logo as introduced in 2012

    Cover and spreads from the Shazam brand guidelines, v1.0
    Source: www.danakillinger.com Dana Killinger / The Brand Union. License: All Rights Reserved.

    Cover and spreads from the Shazam brand guidelines, v1.0

    Apart from the logo, Omnes was also used in an advertising campaign. “Discover. Experience. Share.” is set in Omnes Light.
    Source: www.danakillinger.com Dana Killinger / The Brand Union. License: All Rights Reserved.

    Apart from the logo, Omnes was also used in an advertising campaign. “Discover. Experience. Share.” is set in Omnes Light.

    Shazam logo (2012–) 5
    Source: www.danakillinger.com Dana Killinger / The Brand Union. License: All Rights Reserved.
    The logo as used on Shazam’s website in 2022
    Source: www.shazam.com Shazam. License: All Rights Reserved.

    The logo as used on Shazam’s website in 2022

    Typefaces

    • Omnes

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment