Originally launched in 2002 and owned by Apple since 2018, Shazam is an app that can identify music and other audio. By 2011, it had become the most downloaded iOS app of all time. It was then that the Brand Union was commissioned to develop a new visual identity. Designer Dana Killinger collaborated with Sam Becker, overseen by Wally Krantz who was Worldwide Creative Director at the time. Theychose Omnes Bold, but used it with a twist: the wordmark mixes capitals with lowercase a’s brought to the same height.
The new look was unveiled in January 2012. This means that the logo featuring Omnes turned ten years this month – happy anniversary!