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Habito brand identity

Contributed by Alex Slobzheninov on Dec 8th, 2021. Artwork published in
circa December 2020
.
    Habito brand identity 1
    Source: uncommonldn.medium.com License: All Rights Reserved.

    Right Grotesk (Pangram Pangram) and Roobert (Displaay) are the brand typefaces in the new visual identity of mortgage company Habito. The new logo appears to be based on Yalla (TDF) [see comments], with customizations. The website additionally uses Pitch Sans (Klim). From design studio Uncommon:

    Habito unveils a full rebrand including a new logo, website and user experience. The redesign was led by Uncommon Creative Studio who worked in collaboration with highly acclaimed NY-based visual artist Saiman Chow — to create bespoke graphics, textures and movement inspired by a phantasmagoric aesthetic.

    Habito brand identity 2
    Source: uncommonldn.medium.com License: All Rights Reserved.
    Habito brand identity 3
    Source: uncommonldn.medium.com License: All Rights Reserved.
    Habito brand identity 4
    Source: uncommonldn.medium.com License: All Rights Reserved.
    Habito brand identity 5
    Source: uncommonldn.medium.com License: All Rights Reserved.
    Habito brand identity 6
    Source: uncommonldn.medium.com License: All Rights Reserved.
    Habito brand identity 7
    Source: uncommonldn.medium.com License: All Rights Reserved.
    Habito brand identity 8
    Source: habito.com Habito. License: All Rights Reserved.
    Habito brand identity 9
    Source: habito.com License: All Rights Reserved.
    Habito brand identity 10
    Source: www.habito.com License: All Rights Reserved.

    Typefaces

    • Yalla
    • Right Grotesk
    • Roobert
    • Pitch Sans

    Formats

    Topics

    Designers/Agencies

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    4 Comments on “Habito brand identity”

    1. Vonslam says:
      Dec 8th, 2021 12:12 pm

      isn’t the logo a custom of this?

      thedesignersfoundry.com/yalla

    2. Good call, Vonslam! I think you’re right.

      The typeface on which the logo is based was initially identified as GT Ultra Ultra. I’ve adjusted the text and credit.

    3. The comparison below shows, from top to bottom:
      1. the Habito logo
      2. Yalla Bold
      3. GT Ultra Fine Ultra
      4. GT Ultra Median Ultra
      5. GT Ultra Standard Ultra

      None of the glyphs is a perfect match for either, but with that b, it looks like Vonslam nailed it. Both Yalla and GT Ultra Ultra are standing on the massive shoulders of Gill Kayo, of course.

    4. Since we’re at it, I’ll add another dweller on Gill Kayo’s shoulders: a custom typeface for the Wereld Havendagen Rotterdam (“world harbour days”) by local design firm 75b.

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