Saudi Sports Company brand identity
F37 Attila by F37 Foundry is used by Works for the global broadcasting company SSC (Saudi Sports Company). A bespoke Arabic version was created for the channel. From the portfolio website of Works:
In partnership with the Ministry of Sport in Saudi Arabia, WORKS have created a new brand identity for SSC (Saudi Sports Company).
The new design for SSC (the only sports broadcaster in the Kingdom), required a contemporary brand, appealing to its under 30 demographic (70% of the population) but
with longevity to stand the test of time.The brand systems where created from the very origins of the country and delivered across a host of materials, from corporate products to channels and platforms.
Source: works.design License: All Rights Reserved.
