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Lords brand refresh

Contributed by F37 Foundry on Jan 5th, 2022. Artwork published in
circa 2018
.
    Lords brand refresh 1
    Source: www.chaosdesign.com Chaos Design. License: All Rights Reserved.

    F37 Bella Stencil by F37 Foundry is in use for the brand refresh for Lords, designed by Chaos Design. Words from the Chaos Design portfolio site:

    Brand refresh for Lords Of London, the local luxury homeware store chain

    Briefed to convey the contemporary elegance and sophisticated charm of the Lords brand, we gave the brand a thoroughly modern look without losing the premium quality legacy. The chic new visual language was underpinned by the positioning tag line – ‘At home with quality’.

    We delivered a whole range of brand assets from guidelines, new store advertising in print and local tube stations, from invites and displays to brochures, pre-opening hoardings, stationery and website look and feel.

    The wordmark based on F37 Bella Stencil is paired with Futura.

    Lords brand refresh 2
    Source: www.chaosdesign.com Chaos Design. License: All Rights Reserved.
    Lords brand refresh 3
    Source: www.chaosdesign.com Chaos Design. License: All Rights Reserved.
    Lords brand refresh 4
    Source: www.chaosdesign.com Chaos Design. License: All Rights Reserved.
    Lords brand refresh 5
    Source: www.chaosdesign.com Chaos Design. License: All Rights Reserved.
    Lords brand refresh 6
    Source: www.chaosdesign.com Chaos Design. License: All Rights Reserved.
    Lords brand refresh 7
    Source: www.chaosdesign.com Chaos Design. License: All Rights Reserved.

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    • F37 Bella Stencil
    • Futura

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