Lords brand refresh
F37 Bella Stencil by F37 Foundry is in use for the brand refresh for Lords, designed by Chaos Design. Words from the Chaos Design portfolio site:
Brand refresh for Lords Of London, the local luxury homeware store chain
Briefed to convey the contemporary elegance and sophisticated charm of the Lords brand, we gave the brand a thoroughly modern look without losing the premium quality legacy. The chic new visual language was underpinned by the positioning tag line – ‘At home with quality’.
We delivered a whole range of brand assets from guidelines, new store advertising in print and local tube stations, from invites and displays to brochures, pre-opening hoardings, stationery and website look and feel.
The wordmark based on F37 Bella Stencil is paired with Futura.
