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We Are More campaign

Contributed by Nguyen Gobber on Dec 17th, 2021. Artwork published in
May 2021
.
We Are More campaign 1
Source: www.alonglastname.com Amanda Phingbodhipakkiya. License: All Rights Reserved.

We Are More was a public art campaign celebrating the resilience and range of the Asian American and Pacific Islander community. It was first shown on digital billboards and street furniture across 120 locations in New York’s Times Square district and around the district of Boston. Later the campaign expanded and could be seen around the whole country. It gave the AAPI community a powerful voice, responding to the stereotyping, harassment, and violence that has become increasingly severe amidst the Covid-19 pandemic.

The art initiative was created by the multidisciplinary artist, educator, and activist Amanda Phingbodhipakkiya. She designed forty distinct artworks and designs for the campaign and chose to work with the typefaces Monopol by Nguyen Gobber and Aktiv Grotesk in Extended XBold by Dalton Maag along her colorful illustrations.

See also a post about Stand With Us, a related mural by the same artist, also using Monopol.

We Are More campaign 2
Source: www.alonglastname.com Amanda Phingbodhipakkiya. License: All Rights Reserved.
We Are More campaign 3
Source: today.com Maria Baranova for Times Square Arts. License: All Rights Reserved.
We Are More campaign 4
Amanda Phingbodhipakkiya. License: All Rights Reserved.
We Are More campaign 5
Amanda Phingbodhipakkiya. License: All Rights Reserved.
We Are More campaign 6
Amanda Phingbodhipakkiya. License: All Rights Reserved.
We Are More campaign 7
Amanda Phingbodhipakkiya. License: All Rights Reserved.

Typefaces

  • Monopol (Nguyen Gobber)
  • Aktiv Grotesk

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1 Comment on “We Are More campaign”

  1. Gorgeous illustrations! What a wonderful campaign.

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