Parts of Southeast Queensland’s decommissioned railways are being reimagined as Rail Trails – shared recreational and commuter pathways that create connections between communities, old and new.
The trail has allowed for pedestrians, cyclists and the occasional horse rider to explore a picturesque and history rich connection between the oldest and newest areas of the township.
Dotdash proposed a series of wayfinding and interpretive storytelling elements that guide trail visitors on their journey, celebrate provincial craftsmanship and provide insight into local heritage.
Lush green vistas, existing heritage signage and local materials formed the inspiration for the driving design elements, the material and colour palettes, which evoke the natural and ‘maker’ nature of the environment. An idyllic colour palette of stone, temper red and coal is anchored by warm earth tones, creating an accessible backdrop for wayfinding and interpretive sign types, emotionally intensifying the surrounding natural environment and crafting a nostalgic response.
The City of Logan’s brand typeface, Proxima Nova(designed by Mark Simonson), was selected as the primary wayfinding typeface to retain a sense of consistency to the wider community. Reflecting the artisanal history of the former railway location, Karbon Slab Stencil(designed by Kris Sowersby) was chosen as a placemaking typeface for its articulate reference to heritage industrial typography.