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Goto Energy logo and app

Contributed by Darden Studio on Dec 15th, 2021. Artwork published in .
    Goto Energy logo and app 1
    Source: www.goto.energy Goto Energy. License: All Rights Reserved.

    Jubilat is the brand typeface of Goto Energy. The British supplier of green energy uses the slab serif by Darden Studio for its logo. Jubilat is also the font family embedded in the mobile app, and used for ads, social media, and other platforms.

    The name in the logotype is stylized as web address, in all lowercase letters: goto.energy is set in two sizes and two of Jubilat’s eleven weights. With their ball terminals, Jubilat’s numerals combine character with clarity. This is utilized in the app which needs to display a wide range of numbers, from meter reads and dates to the account balance. For the “switch it off” campaign, the designers came up with a hashtag design that playfully integrates a toggle button, shown in place of the letter o.

    Goto Energy logo and app 4
    Source: www.goto.energy Goto Energy. License: All Rights Reserved.

    Mobile app: splash screen
    Source: apps.apple.com Goto Energy. License: All Rights Reserved.

    Mobile app: splash screen

    Mobile app: register form
    Source: apps.apple.com Goto Energy. License: All Rights Reserved.

    Mobile app: register form

    Mobile app: overview with balance, meter reads, and tariff info
    Source: apps.apple.com Goto Energy. License: All Rights Reserved.

    Mobile app: overview with balance, meter reads, and tariff info

    Mobile app: account menu
    Source: apps.apple.com Goto Energy. License: All Rights Reserved.

    Mobile app: account menu

    Infographic using color and boldface for emphasis
    Source: www.goto.energy Goto Energy. License: All Rights Reserved.

    Infographic using color and boldface for emphasis

    Goto Energy logo and app 3
    Source: www.goto.energy Goto Energy. License: All Rights Reserved.

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