Goto Energy logo and app

Jubilat is the brand typeface of Goto Energy. The British supplier of green energy uses the slab serif by Darden Studio for its logo. Jubilat is also the font family embedded in the mobile app, and used for ads, social media, and other platforms.

The name in the logotype is stylized as web address, in all lowercase letters: goto.energy is set in two sizes and two of Jubilat’s eleven weights. With their ball terminals, Jubilat’s numerals combine character with clarity. This is utilized in the app which needs to display a wide range of numbers, from meter reads and dates to the account balance. For the “switch it off” campaign, the designers came up with a hashtag design that playfully integrates a toggle button, shown in place of the letter o.