Zloy is the typographic star of movie quiz show Докажи, если сможешь (“Prove if you can”).From our interview with art director of KinoPoisk media Evgeny Nikolaev:
When our team decided to build the show’s logo and style around typography, I immediately thought of Zloy — I’d been staring at it on Instagram and Future Fonts for a long time.
I like its sharp edges and forms which are a bit hefty. Designed to be wicked, it became playful, somewhat unserious in our design. The show has this element of competitiveness — the person who remembers most details from a movie wins, — but first of all it educates and brings people together. Despite the fact that at the beginning the typeface seemed unreadable to some of our team members, we decided to go with it — since it has the most important thing, personality and recognisability. Though, we had to pass when it came to the numbers in our timer — dynamically, it really does have issues in terms of readability; but we’ll probably try it again for our second season.