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Rarezas at Thyssen-Bornemisza National Museum

Contributed by Nikolas Wrobel on Jan 7th, 2022. Artwork published in
circa August 2021
.
Rarezas at Thyssen-Bornemisza National Museum 1
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.

For two years in a row, Rebeka Arce Studio developed #aperitivosthyssen: a creative campaign and visual identity for the Thyssen-Bornemisza National Museum in Madrid, a series of summer concerts held on the museum’s terraces. The 2021 edition curatorial concept is Rarezas (“Rarities”) and explores works from the Thyssen-Bornemisza National Museum collection that are outstanding for their unique, atypical and extraordinary character.

Rather than focusing on expressing what a rarity is, Arce Studio wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system. Beyond Print, the identity comes to life through extraordinary animations by 3D designer and animator Nacho Velasco.

Rarezas for the Thyssen-Bornemisza National Museum is using Grand Slang by Nikolas Type and Proto Grotesk from Production Type.

Rarezas at Thyssen-Bornemisza National Museum 2
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 3
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 4
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 5
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 6
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 7
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 8
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 9
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 10
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.
Rarezas at Thyssen-Bornemisza National Museum 11
Source: byarce.com Rebeka Arce and Nacho Velasco. License: All Rights Reserved.

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