An independent archive of typography.
Topics
Formats
Typefaces

The Beer Institute

Contributed by Stephen Coles on Aug 2nd, 2013. Artwork published in .
The Beer Institute 1
Source: www.whois3.com License: All Rights Reserved.

The Beer Institute was organized in 1986 to represent the beer industry in the US. They recently got a new identity and website from 3 Advertising. The logo — featuring Mayoa softened Trade Gothic Bold Condensed No. 2, and a nice pictogram-style illustration representing basic beer ingredients — is fashioned in the Hip Traditional style currently favored by craft brewers and their customers. 

Supporting the identity in the stationery is Archer. The typeface may be a tad twee for beer folk, but it does echo the monoline strokes of the logo. It also survives an extra-deep letterpress impression on the business cards.

The Beer Institute 2
Source: www.whois3.com License: All Rights Reserved.
The Beer Institute 3
Source: www.whois3.com License: All Rights Reserved.
The logo starred in a segment on The Daily Show.
Source: www.facebook.com Screencap by Yves Peters. License: All Rights Reserved.

The logo starred in a segment on The Daily Show.

Post a comment