In summer 2013, Philipp Schrempp and Tobias Schüle founded Foodspring, a direct-to-consumer brand for sports nutrition. Six years later the confectionery giant Mars acquired the Berlin startup. Currently available in twelve target markets and with over 100 employees, Foodspring is now considered to be one of the largest companies for targeted nutrition in Europe.
With a product range of shakes, bars and snacks, Foodspring has built a nutrition and fitness platform that creates a personalized customer experience. In addition to a special coach offer, customers have access to recipes, the free “Body Check” which generates personal product recommendations and many workout videos.
In 2020, Foodspring’s website team launched a new brand identity. Product design team lead by Sara Furlani opted for Christoph Koeberlin’sPangea Text, more precisely for the regular and semi bold weights, due to the interface design’s demands for legibility and readability. They tested different geometric sans serif typefaces to see which one improves the shop’s accessibility and unifies the customer experience best and eventually decided to go with Pangea Text.