The logo used for Mattel’s 1979 video game console, the Intellivision, is based on Peignot. More specifically, it uses tightly spaced lowercase letters from Peignot’s Bold weight, with a number of customizations: t got a proper lowercase form, the l’s were trimmed, i dots were made square and integrated into the x-height, and the right arm of v was extended so that the glyph resembles a check mark.
The Intellivision is a home video game console released by Mattel Electronics in 1979. The name is a portmanteau of “intelligent television”. Development began in 1977, the same year as the launch of its main competitor, the Atari 2600. In 1984, Mattel sold its video game assets to a former Mattel Electronics executive and investors, eventually becoming INTV Corporation. Game development ran from 1978 to 1990 when the Intellivision was discontinued. From 1980 to 1983, more than 3 million consoles were sold.