Cookie Dough Collective is a boutique brand selling pre-made cookie dough that is edible raw or baked. Cookie Dough Collective believe in sharing joy, optimism and nourishing social bonds to inspire a sense of community amongst their collective of dough-lovers.
Colour, typography and pattern are integral elements of the identity and packaging. The colours were selected to give a bright and optimistic feel. While the ‘cookie cutter’ pattern further communicates the fresh, joyful and playful expression of the brand.
Working alongside this is a simple yet bold typographic application – Playtype’s Italian Plate No1 typeface (in weights Black and Expanded) is used for its purity and distinctiveness yet still retains a softened, friendly and approachable quality.