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Be Good Today packaging

Contributed by Kate Taraskina on Feb 26th, 2022. Artwork published in
circa 2020
.
    Be Good Today packaging 1
    Nadine Azzam. License: All Rights Reserved.

    Be Good Today is the line of delicious healthy products made from all-natural ingredients for the health-conscious individual, people on a limited diet due to illness, allergy, or lifestyle choice. At Be Good Today, they “believe that feeling good starts with eating good food”. The brand and its packaging should reflect a “mindful goodness” and have “good-natured, inspirational, caring, optimistic and ingenious character, with an artistic, unconventional, raw-coolness, wholesome look”.

    I’ve found Goldplay to be the right choice for its rounded, soft terminals which give it a friendly and expressive look – it has a modern contemporary style, but classic proportions. The secondary typeface, DM Serif Text and DM Serif Display, was chosen to add a touch of elegance because of its delicate serifs and fine detailing. The logotype is custom drawn.

    Be Good Today packaging 2
    Nadine Azzam. License: All Rights Reserved.
    Be Good Today packaging 3
    Photo: Kate Taraskina. License: All Rights Reserved.
    Be Good Today packaging 4
    Photo: Kate Taraskina. License: All Rights Reserved.

    Typefaces

    • Goldplay
    • DM Serif Text
    • DM Serif Display

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