Be Good Today is the line of delicious healthy products made from all-natural ingredients for the health-conscious individual, people on a limited diet due to illness, allergy, or lifestyle choice. At Be Good Today, they “believe that feeling good starts with eating good food”. The brand and its packaging should reflect a “mindful goodness” and have “good-natured, inspirational, caring, optimistic and ingenious character, with an artistic, unconventional, raw-coolness, wholesome look”.
I’ve found Goldplay to be the right choice for its rounded, soft terminals which give it a friendly and expressive look – it has a modern contemporary style, but classic proportions. The secondary typeface, DM Serif Text and DM Serif Display, was chosen to add a touch of elegance because of its delicate serifs and fine detailing. The logotype is custom drawn.