Founded in 2010, Manuvo is a technology company based in Mexico. It transforms cultural resources into applications and digital media, making them accessible for people from marginalised communities in different parts of the world. […]
Pentagram designed a visual identity, including logotype, logo animation, typography, colour palette, graphic language and composition. The brand needed to work across Manuvo’s various services from educational courses to experiences, as well as reflect the accessibility of Manuvo’s numerous online resources.
Manuvo’s apps and programmes create building blocks for the education of marginalised communities, this principle was carried through to the identity by building the entire system out of moving parts. These blocks were used across the brand to create not just the logo but a moving language, from illustrative patterns to infographics.
The vibrant colour palette suggests Manuvo’s bold new vision, framing culture and education as a catalyst for change. The project uses the typeface Degular, designed by James Edmondson and published through OH No Type Co. The typography is a modern twist on the conventional that matches Manuvo’s goals to innovate education. The design team also created an eye-catching animation using Manuvo’s colourful shapes for use across its website and social channels.