Creativity School was born with the goal to help kids all over the world be who they want to be, and teach them how to do the things they love. The School nurtures the imagination of its students, empowering them to become the next generation of artists and innovators. Founded by award-winning creator Arree Chung, it offers the biggest library of art classes taught online. The best part is… it’s live!
As millions were impacted by Covid-19, parents around the world were left exhausted figuring out how they would keep up with their kid’s endless creativity, not to mentioned feeling incredibly isolated and disconnected. Creativity School bridged that gap by providing live online classes with 100s of children interacting with each other, leaving them feeling inspired and connected. Overwhelmed with the school’s rapid growth, Arree reached out to Nothing Design Studio to help them develop an identity to match.
Nothing designed a brand identity that captures the school’s big audacious mission with a vibrant visual language that is bouncy, fun, and full of creativity. We brought the school’s big world philosophy to life through bold variable type for endless creativity, and vibrant colours for diversity and freedom of expression. Brice (Studio Sun, 2020) is used for display, in various weights and widths from its variable font version. It’s paired with Roboto for text. The logo is custom drawn.