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Fire Without Smoke identity

Contributed by TYPE01 on Mar 23rd, 2022. Artwork published in
circa 2022
.
Fire Without Smoke identity 1
Source: www.anopenunderstanding.com An Open Understanding. License: All Rights Reserved.

Night Display in use for the new monogram logo for Fire Without Smoke. Fire Without Smoke is a creative and marketing studio solely for the games industry, providing services such as design and direction, in-engine cinematography and communications and campaigns.

This visual identity was designed by An Open Understanding, a design company that works alongside brands. Other fonts used in the identity are Oxanium and Nippo.

Night Variable Display is inspired by the night and club culture with the future in mind. This display typeface can be linked to sound and lighting technology to elevate typography and logotypes into a new dimension. Due to its minimalist design, Night Variable Display is perfect for brands looking to distinguish themselves in the modern market, making this a great asset for Fire Without Smoke.

Fire Without Smoke identity 2
Source: www.anopenunderstanding.com An Open Understanding. License: All Rights Reserved.
Fire Without Smoke identity 3
Source: www.anopenunderstanding.com An Open Understanding. License: All Rights Reserved.
Monogram based on Night Display with subline in all-caps Oxanium
Source: www.anopenunderstanding.com An Open Understanding. License: All Rights Reserved.

Monogram based on Night Display with subline in all-caps Oxanium

Full name in all-caps Nippo
Source: www.anopenunderstanding.com An Open Understanding. License: All Rights Reserved.

Full name in all-caps Nippo

Fire Without Smoke identity 6
Source: www.anopenunderstanding.com An Open Understanding. License: All Rights Reserved.

Typefaces

  • Night Display
  • Oxanium
  • Nippo

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