On the occasion of the redesign of the magazine Architecture & stations, the CAUE (council for architecture, town planning and the environment) of Haute-Savoie wished to create a brand: “a&s”. Bureau 205 recommended building a strong image for the project by designing a global graphic identity. The logotype is the cornerstone of this system and must reflect the renewal of the project’s identity. The magazine must dare to position itself in such a way as to be noticed.
Typographic choices are central to the project. The two typefaces chosen, for titles and body text, have a strong link with the architecture.
To design the logo and headings, Bureau 205 uses the Augure typeface designed by Simon Renaud. It gives the word the status of a sign, necessary to catch the reader’s eye. Its design and rhythm lend it a singular and immediately remarkable quality, while preserving unobstructed legibility. It leaves a strong impact and combines perfectly with the other signs created for the needs of the design. Constructed from simple geometric forms, Augure refers to functionalism through its combinations of elementary forms while at the same time proposing daring forms of great freedom.
The text typeface, Muoto, designed by Matthieu Cortat, is a synthesis of a sensitive and human approach to modernist design. It was chosen for its discretion, which does not interfere with reading, its legibility and its wide range of weights (from Thin to Black). This variable sans-serif typeface combines sweeping curves and solid stems, demonstrating that functionalism can be warm and gently effective.