Casapark is a 40,000 m² shopping center in Brasília, which offers products and services to an audience seeking experiences in architecture, decoration, well-being, cultural agenda, and entertainment.
The redesign of the new visual identity aimed to help reposition Casapark from a less elitist to a more inclusive place. Invited by Manufatura, who led the rebrand, Twoo was responsible for entirely rethinking Casapark’s graphic identity. For that, we created a system with a colorful and lively ethos; keeping the geometric shapes that connected Casapark with the world of design, but combining it with vibrant colors and movement, creating endless visual possibilities. The system varies according to the initiative, being sometimes clear and neutral for more institutional use or more daring and flashy for special campaigns.
For the typography, we chose TWK Lausanne as it is an extraordinarily sophisticated sans serif font with an ultra-organic aesthetic, offering a stark contrast to the geometric shapes, giving the system a more human feel. In addition, it is very readable in small sizes and full of details in display sizes, adapting perfectly to the types of execution foreseen for the brand. The new graphic design system consistently unfolds across a wide range of executions, including direction of signage, printed materials, uniforms, stationery, social media, and digital advertising.