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L’Amour du Pain

Contributed by Franziska Weitgruber on Mar 28th, 2022. Artwork published in .
L’Amour du Pain 1
CIN CIN. License: All Rights Reserved.

Since late summer 2021 the creative consultancy and design studio Cin Cin has been developing an extensive identity for the French café/pâtisserie L’Amour du Pain in Vienna. At the heart of the brand’s design is the typeface Nikolai by Franziska Weitgruber.

Most designs for French cafés outside of France look uniform: too creamy and cute. It’s all about avoiding clichés when it comes to creating a new brand. Cin Cin therefore tried to establish a contemporary look without losing sight of tradition. A fresh typeface was needed, one that is both timeless and strong in character, as it would, in some cases, be the only visible element of the identity.

The brand’s lettering – sometimes in combination with artistic food photography by Erli Grünzweil and Susanna Hofer – can be found on many applications: as storefront signs, on the customized modular packaging, on voucher cards (embossed with gold foil) as well as on a small capsule collection consisting of Le Sweater and Le Sac – a specially tailored tote bag for baguettes. Nikolai is paired with Trio Grotesk by Florian Schick.

L’Amour du Pain 2
CIN CIN x Erli Grünzweil + Susanna Hofer. License: All Rights Reserved.
L’Amour du Pain 3
CIN CIN. License: All Rights Reserved.
L’Amour du Pain 4
CIN CIN x Erli Grünzweil + Susanna Hofer. License: All Rights Reserved.
L’Amour du Pain 5
CIN CIN. License: All Rights Reserved.
L’Amour du Pain 6
CIN CIN. License: All Rights Reserved.

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