The magnificent Wiener Ringstraße, a grand circular boulevard surrounding the historic first district of Vienna, serves as the famous setting for the restaurant Dstrikt, part of the five-star hotel Ritz-Carlton, Vienna. Dstrikt is all about the best cuts of beef and a first-class culinary experience.
Based on different cuts, the branding uses the marbling of the meat and shape of the steaks in an abstract way to create a pattern for various touchpoints, partially refining printed matter with elegant hot-foil finishes. A clear-cut, minimalist look stands for the essence of the brand: steaks of the highest quality. The premium dining experience is picked up in the expressive typographic system, which is a memorable component of the branding.
The type combination of Eksell Display by Letters from Sweden, Portrait by Commercial Type and Aperçu Mono by Colophon Foundry represents the upscale feel of the restaurant and expertise on all levels.