ZITA Optics
TWK Everett Regular and Medium in use for the rebranding of ZITA, high-class opticians in Bratislava, Slovakia. The logotype, based on TWK Everett Medium, has been customized with more open apexes on Z and a 90° rotated A with an “eye-effect” on the horizontal bar.
The website is accessible only in Slovak for now, which is quite a challenge on a typographical point of view as Slovak is a complex language with lots of diacritics. Special shout out to those tricky ď ľ ť which gave me nightmares while developing Everett.
The branding and web design was done by Martin Kahan (khn office), with illustration by Matej Mihályi (lunchforbreakfast) and photography by Nora Čaprnková Sapárová & Jakub Čaprnka (Nora Jakub). Excerpts from ZITA’s website:
“Zita is my mom. I always start a story about our optics with these words. My mother is an optician and her professionalism, humanity and goodness make her such a strong brand that it would be useless to create something new, artificial. But still, we wanted to bring a new perspective on what modern optics should look like.” — Daniel, Zita’s son
At ZITA you will find more than 1,200 carefully selected frames from 30+ independent brands and family manufactories, mostly from Europe. We carefully select the brands in our portfolio and with many of them we have above-standard, even family relationships. The alpha and omega of our selection is handmade, top materials and a unique, yet comfortable design.
