The college jacket has always been a big part of the sports and hiphop culture. Growing up heavily inspired by this nostalgic silhouette, it plays a constant and continued role in the Goodbois product range. The updated version of our alumni college jacket connects the aesthetics of vintage basketball with the more than 10 year heritage of the Goodbois brand.
Equipped with numerous embroidered patches and chenille artworks, we reminisce over the past years of our brand, bring back iconic artworks from previous collections to display the journey of Goodbois and not just remind ourselves of how far we have come but what we stand for.
Here a little overview where which font has been used: The G with roses, “GOOD”, and the woven patch is in Alaca. The Ying Yang patch uses Grand Slang. We selected Council for “World Care” and Neo Contact for “Goodbois”. “Story Slogan” is in Caxton, with its italic chosen for Flower SS21. The informal script is Athena of the Ocean, with a G from Old English.
The Alumni College Jacket in black is available from Goodbois and at selected retailers.