Selfless by Hyram

Brand identity, product packaging design and illustration for popular YouTube influencer Hyram Yarbro’s skincare line Selfless by Hyram presented by the established brand The Inkey List. Every Selfless product purchase supports providing clean drinking water or protects tropical forests and is available in 29 countries at Sephora.

The brand identity’s combination of a slight medicinal feel with playful imagery portray what Hyram is representing – trusted information about skincare and having fun with it. The logo design was created in collaboration with Heather Brown (Head of Design at the Inkey List).

All packaging illustrations form one continuous landscape when lined up next to each other. They also perpetually wrap around each carton. The lush jungle landscapes hint at Selfless’ contribution to the Rainforest Trust. They show the natural diversity of tropical forests on the products that help prevent deforestation. Some of the products have a water-focused theme. They are supporting the Thirst Project, an organisation that helps solving the global water crisis.

The typeface Aspen by LudwigType is used in a straightforward way that provides a clean feel underlining the products’ science backed formulation.

Design & Illustration: Philipp Zurmöhle at Transatlantika
Head of Design at The Inkey List: Heather Brown