Founded in 1891 (then named Bohemian Brewing Co., and renamed in 1896), the Atlas Brewing Co. served beers even throughout the prohibition years—when it was one of six Chicago breweries to be permitted to serve “near-beers”, and later ½% beer—until it closed in 1962.
Below are various variations on the same advertisement used throughout 1899–1914. The serif typefaces used are different cuts of De Vinne (c. 1892). I’m not sure what grotesques were used, but from 1909 to 1914, ‘BEERS’ seems to be set in Gothic No. 2.