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Ortto brand identity

Contributed by Andrea Biggio on May 11th, 2022. Artwork published in
circa May 2022
.
    Ortto brand identity 1
    Source: www.instagram.com License: All Rights Reserved.

    Naming and brand identity by Christopher Doyle & Co.:

    Naming, brand identity, and tone of voice for Ortto – the unified customer journey platform for online business. Ortto began life in 2015 as Autopilot, the first visual customer journey builder in the market.

    After 6 years of incredible growth, we were engaged to help define the brand, rename the company, and design a flexible, customisable identity that would work across digital, app, social, and print media.

    The typography uses Centra No.1 as the main typeface for headlines and supported by Romek for big copy. Small copy uses Neue Haas Grotesk.

    Ortto brand identity 2
    Source: www.instagram.com License: All Rights Reserved.
    Ortto brand identity 3
    Source: www.instagram.com License: All Rights Reserved.
    Ortto brand identity 4
    Source: www.instagram.com License: All Rights Reserved.
    Ortto brand identity 5
    Source: ortto.com License: All Rights Reserved.
    Ortto brand identity 6
    Source: ortto.com License: All Rights Reserved.
    Ortto brand identity 7
    Source: ortto.com License: All Rights Reserved.

    Typefaces

    • Centra No.1
    • Romek
    • Neue Haas Grotesk

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