Cry Baby is “a euphoric cocktail bar” coming to Asheville, North Carolina in summer 2023. The lovechild of Lexy Rae and Zane Buchholz, Cry Baby will offer cocktails “inspired by martians and basketball.”
Connor Mikita already started working on the bar’s brand design. For the all-caps logo, he unearthed a largely forgotten Art Deco design of unclear origin. The hairline sans with added triangles looks a little as if Broadway (or rather its high-contrast cousin ITC Manhattan) had one martini too much. A film typeface was shown by Castcraft in their 1978 catalog as Ricky Tick, with numerous alternates. Shin Oka of Daylight Fonts points out loose similarities to a piece of lettering by A. Bardi, shown as “Publicité” in Vignettes Lettres Chiffres Monogrammes et Rehauts Modernes, Les Editions Guérinet, Paris, 1931. In 2010, Dick Pape made a freebie digitization named DXS Ricky Tick, based on a showing in Dan X. Solo’s Art Deco Display Alphabets, Dover from 1982.
Ricky Tick is paired with various 1970s (or 1970s-style) typefaces.