Sa’ada

Sa’ada is a new water front real estate development in Bahrain. The visual identity and brand design was created at Unisono, using Larken and FS Siena. From the case study:

For the type palette, we are using Ellen Luff’s Larken in headline sizes for its sheer presence. A bold and confident serif typeface design, Larken sails between the rocks of the contemporary and breezy classic worlds with ease. As Ellen would say, Larken is “Designed to reflect nature, it creates a sense of natural softness and expressiveness. We pushed the concept into a usability focused direction, to work as a bold tool and beautiful communicator”. Nicely said. Suited to display sizes, the type design is coupled with Fontsmith’s Siena for smaller sizes. Both type families have a classical DNA thanks to the contrasting strokes in their designs.

As of 2022, the rebrand is in the process of being rolled out.