Szczera Sfera visual identity

Szczera Sfera (“Honest Space”) is a Poland’s first non-profit educational project focused on eating disorders and people’s complex relationships with food. Promoting self-care and raising awareness of various mental issues connected to eating, the project challenges our social obsession with flawless looks and perfect weight. The educational approach and thoughtful questions encourage dialogue with the initiative’s Instagram followers, who are often directed towards the in-depth specialist articles published on the project’s website.

In terms of typefaces, we decided to go for two alternative styles – artist and designer Justin Sloane’s debut typeface Simula (Sharp Type) and Roger Gaillard’s Rebond Grotesque (Extraset).

The project’s visual identity incorporates a vivid blue shade that is not to be found in any food item and has been said to curb appetite. The logo, which employs sharp lines, conveys the problematic relationship with food by depicting a twisted fork. Deliberate, hand-drawn forms and outlines used in the illustration style stand in opposition to perfect geometrical shapes.