The posters have been letterpress printed back-and-front with laser-cut linoleum and freshly cast Ludlow hot metal slugs. In letterpress printing, the visual topic of unsharpness is hard do accomplish. It took me quite a while to develop the visual effect of these matte, dissolving letterforms in white-on-white.
The overall topic was “Typographic Detox”. The white and silver on transparency paper supports the idea of detoxing. In my view, the posters really work! When people hung them over any bad typography posters in the wild, they immediately and actively detoxed their typographic environment – haha!