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DOJA gin

Contributed by Alain Papazian on May 23rd, 2022. Artwork published in
April 2022
.
DOJA gin 1
Source: omse.co OMSE. License: All Rights Reserved.

From London-based design studio OMSE:

DOJA gin is the world’s first Indo-Japanese spirit – the result of native botanicals from Japan and India being mixed together to create something new. This surprising combination of ingredients embraces tradition and modernity in equal measure, honouring two cultures in every sip.

This mixing of cultures and ingredients inspired our name: In(do-ja)panese. Likewise our distinctive logo mixes typefaces and languages: Japanese, English and Devanagari. The design system builds further on the idea of mixing, bringing together ingredients, type, illustration and photography in different ways to create a variety of striking layouts.

While DOJA is composed in the X Compressed style of GT Flexa and mixed with the Devanagari version of Pancho, Apoc appears in small sizes for the information alongside the whole identity. The font used for the Japanese text is unidentified. Illustrations by Patricia Doria.

DOJA gin 2
Source: omse.co OMSE. License: All Rights Reserved.
DOJA gin 3
Source: omse.co OMSE. License: All Rights Reserved.
DOJA gin 4
Source: omse.co OMSE. License: All Rights Reserved.
DOJA gin 5
Source: omse.co OMSE. License: All Rights Reserved.
DOJA gin 6
Source: omse.co OMSE. License: All Rights Reserved.
DOJA gin 7
Source: omse.co OMSE. License: All Rights Reserved.
DOJA gin 8
Source: omse.co OMSE. License: All Rights Reserved.

Typefaces

  • Apoc
  • GT Flexa
  • Pancho
  • unidentified typeface

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