When Marine Boutin-Etchecopar & Charline Vincent-Lucas took over the well-known independent Parisian bookstore NordEst in 2021, they decided to freshen up its branding and storefront. They asked Travaux-Pratiques to do so.
Having experience in designing wayfinding systems for huge complexes, Travaux-Pratiques not only designed a new identity for the bookstore, but also a whole orientation system for the shop. Using Euclid Vanguard Mono, they designed special metallic bookends serving as separators on shelves. The type is also used on walls and storefront for even more clarity.
The branding is applied to stationery, various cards and some nice wrapping paper. Above all, it’s used distinctively on the store’s Instagram as it is their dedicated communication platform.