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NordEst bookstore

Contributed by Swiss Typefaces on May 31st, 2022. Artwork published in
September 2021
.
    NordEst bookstore 1
    © Librairie NordEst. License: All Rights Reserved.

    When Marine Boutin-Etchecopar & Charline Vincent-Lucas took over the well-known independent Parisian bookstore NordEst in 2021, they decided to freshen up its branding and storefront. They asked Travaux-Pratiques to do so.

    Having experience in designing wayfinding systems for huge complexes, Travaux-Pratiques not only designed a new identity for the bookstore, but also a whole orientation system for the shop. Using Euclid Vanguard Mono, they designed special metallic bookends serving as separators on shelves. The type is also used on walls and storefront for even more clarity.

    The branding is applied to stationery, various cards and some nice wrapping paper. Above all, it’s used distinctively on the store’s Instagram as it is their dedicated communication platform.

    Euclid Mono is part of the Lab typefaces, available from Swiss Typefaces.

    NordEst bookstore 2
    © Travaux-Pratiques. License: All Rights Reserved.
    NordEst bookstore 3
    © Travaux-Pratiques. License: All Rights Reserved.
    NordEst bookstore 4
    © Travaux-Pratiques. License: All Rights Reserved.
    NordEst bookstore 5
    © Travaux-Pratiques. License: All Rights Reserved.
    The Lance Wyman book used for the demonstration happens to be set in Suisse Int'l.
    © Travaux-Pratiques/Julien Lelièvre. License: All Rights Reserved.

    The Lance Wyman book used for the demonstration happens to be set in Suisse Int'l.

    NordEst bookstore 7
    © Travaux-Pratiques. License: All Rights Reserved.
    NordEst bookstore 8
    Source: travaux-pratiques.fr © Travaux-Pratiques/Julien Lelièvre. License: All Rights Reserved.
    NordEst bookstore 9
    Source: travaux-pratiques.fr © Travaux-Pratiques/Julien Lelièvre. License: All Rights Reserved.
    NordEst bookstore 10
    © Travaux-Pratiques/Julien Lelièvre. License: All Rights Reserved.
    NordEst bookstore 11
    Source: travaux-pratiques.fr © Travaux-Pratiques. License: All Rights Reserved.
    NordEst bookstore 12
    © Travaux-Pratiques. License: All Rights Reserved.

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    • Euclid Mono

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