Futura in use for a poster series (vintage book style) for the Mevlâna Museum in Konya, Türkiye, showing some favorite Rumi quotes. The museum is also the mausoleum of Jalāl ad-Dīn Muhammad Rūmī, a Persian Sufi mystic, and also the dervish lodge (“tekke”) of the Mevlevi order, better known as the whirling dervishes.
Jalāl ad-Dīn Muhammad Rūmī – also known as Jalāl ad-Dīn Muhammad Balkhī, Mevlânâ/Mawlānā (مولانا, “our master”), Mevlevî/Mawlawī (مولوی, “my master”) and simply as Rumi – was a 13th-century Persian poet, jurist, Islamic scholar, theologian and Sufi mystic who lived in Konya, a city of the Ottoman Empire, now Türkiye. His poems have been widely translated into many of the world’s languages, and he has been described as the most popular poet and the best-selling poet in the United States.
Rūmī’s use of Persian and Arabic in his poetry, in addition to some Turkish and less Greek, has resulted in his being claimed variously for Turkish literature and Persian literature, a reflection of the strength of his influence in Iran and Türkiye. The influence of his writings in the Indian subcontinent is also substantial. By the end of the 20th century, his popularity had become a global phenomenon, with his poetry achieving a wide circulation in western Europe and the United States.