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Saraghina Caffè

Contributed by Sean O'Connor on Jun 16th, 2022. Artwork published in .
Saraghina Caffè 1
Source: www.mucca.com Mucca. License: All Rights Reserved.

Milanese-born restaurateur Edoardo Mantelli’s latest project was driven by his infatuation with the Viennese-style cafes of fin-de-siècle Milan, where heated exchanges about the origins of the Negroni were cooled by a refreshing Spritz (Campari, per favore, not Aperol). Our branding for Saraghina Caffè is a loving tribute to the grace and grandeur of these institutions, with their rich heritage and passionate hand-gesture conversations.

Within the art nouveau landscape, we looked to early 1900s illustrators like Alphonse Mucha and Secessionist artists such as Koloman Moser. The creative process was loose and adaptive. Furniture, stained glass, and sculpture inspired the border treatments, and more graphic historical posters from some of the greats of their time (Leopoldo Metlicovitz, Adolfo Hohenstein and Giovanni Maria Matalon) informed the spirit of the custom, single-weight display typeface.

Website detail featuring  for text, with  3 Pradel and  for headings and navigation
Source: saraghinacaffe.com Mucca. License: All Rights Reserved.

Website detail featuring Jacopo Mediaeval NF for text, with Plaak 3 Pradel and Sweet Gothic for headings and navigation

Type specimen for the custom
Source: www.mucca.com Mucca. License: All Rights Reserved.

Type specimen for the custom Saraghina

Menu featuring  for headings and  for text.
Source: www.mucca.com Mucca. License: All Rights Reserved.

Menu featuring Polliwog for headings and Roslindale Text for text.

Saraghina Caffè 5
Source: www.mucca.com Mucca. License: All Rights Reserved.
Saraghina Caffè 6
Source: www.mucca.com Mucca. License: All Rights Reserved.
Saraghina Caffè 7
Source: www.mucca.com Mucca. License: All Rights Reserved.
Saraghina Caffè 8
Source: www.mucca.com Mucca. License: All Rights Reserved.
Shop sign in the Saraghina typeface, with Sweet Gothic for the address
Source: www.mucca.com Mucca. License: All Rights Reserved.

Shop sign in the Saraghina typeface, with Sweet Gothic for the address

Typefaces

  • Saraghina
  • Sweet Gothic
  • Polliwog
  • Roslindale Text
  • Plaak
  • Jacopo Mediaeval NF

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