Milanese-born restaurateur Edoardo Mantelli’s latest project was driven by his infatuation with the Viennese-style cafes of fin-de-siècle Milan, where heated exchanges about the origins of the Negroni were cooled by a refreshing Spritz (Campari, per favore, not Aperol). Our branding for Saraghina Caffè is a loving tribute to the grace and grandeur of these institutions, with their rich heritage and passionate hand-gesture conversations.
Within the art nouveau landscape, we looked to early 1900s illustrators like Alphonse Mucha and Secessionist artists such as Koloman Moser. The creative process was loose and adaptive. Furniture, stained glass, and sculpture inspired the border treatments, and more graphic historical posters from some of the greats of their time (Leopoldo Metlicovitz, Adolfo Hohenstein and Giovanni Maria Matalon) informed the spirit of the custom, single-weight display typeface.