Volleyball World
In early 2021 Blaze Type were contacted by Ogilvy Social.Lab Amsterdam to work with them on the design of a tailor made font for the new visual identity of Volleyball World.
Volleyball World is a new partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe. Volleyball World’s goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events.
The whole concept was straightforward: the design team’s idea for Volleyball World was a very dynamic graphic system with a strong typographic focus. For this brand new font, they worked on a variation based on the design structure of the Surt font family. When it came to applications, they needed something that could show great balance and rhythm while allowing a super wide range of possible width variation in the font, in order to have a strong and playful tool to design with.
