The seriffed typeface used for text is an interesting one, too. Reynaldo (2018) is the work of Benjamin Woodlock, founder of the LA-based Abstract Office. Woodlock describes it as “an athletic slab-serif […] inspired by the antics of 19th century Clarendons”. With its sturdy serifs and the mix of sharp and rounded details, it looks a little like Dutch chocolate letters that were briefly exposed to the California sun. Reynaldo has a peculiar family structure: it comes in Serif (upright), Italic (right-leaning), and Lefty (left-leaning) styles, each in four weights. See more images on the Polymode website.
Owners is also used for the wall texts in the exhibition itself, as well as for posters sold by the museum, see the end of this post.