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Summer Salt branding

Contributed by Hungry Studio on Jun 29th, 2022. Artwork published in
October 2021
.
    Summer Salt branding 1
    Source: hungrystudio.nyc License: All Rights Reserved.

    Founded by Danny Lyu, a former SoCal surfer, Summer Salt embodies surf culture and the food that rolls with it. Danny collaborated with Hungry to bring the burritos stuffed with fries that he inhaled during his teenage years to NYC. Sunburst breeze blocks, custom chain-stitched banner and wavy typography embodies the founder’s ethos of a laid-back surfer, all grown up.

    The logo is set in Brice Black by Cahya Sofyan. The typefaces for the menu include Beale by Hoodzpah for the headlines, and Azo Sans by Rui Abreu for the smaller information. The flag artwork is set in Beale. The tray liner includes artwork set in Beale and Azo Sans. Hat and neon sign typography use a modified version of Azo Sans.

    Summer Salt branding 2
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 3
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 4
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 5
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 6
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 7
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 8
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 9
    Source: hungrystudio.nyc License: All Rights Reserved.
    Summer Salt branding 10
    Source: hungrystudio.nyc License: All Rights Reserved.

    Typefaces

    • Beale
    • Brice
    • Azo Sans

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    1. Quinn Davis says:
      Aug 1st, 2022 5:50 pm

      I like the island vibe this has going on. It just feel so relaxed, and now I want to eat here.

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